• Client: Catherines
  • Category: Print, Campaign Development

As an in-house freelancer straight out of college, I quickly earned the trust of my boss and collegues. I was given the responsibility of designing the Fall 2011 catalog. I created the layout, supervised at the photoshoot and worked directly with the photographer and photo retouching team for any image edits.

After the catalog was created, I designed posters, window banners, postcards, mailers and flyers for mass mailings using the same look and feel for a cohesive branding compaign. Below are some pages from the catelog and other pieces made from their design.